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Wendy Kennedy and Springboard co-branded this workbook to equip researchers, technology and innovation management professionals with the "know how" to effectively evaluate the commercial value of research ideas and turn exciting technical innovations into compelling business propositions. It will help enhance commercialization activities and long term success.
The workbooks have been distributed to Springboard Member Institutions, various industry, government and innovation and technology transfer professionals throughout Atlantic Canada.
On the back of each book there is a ‘book code’ providing access to the online ToolShed. Here you will find downloadable copies of the exercises in the workbook, as well as some additional resources.
This free workbook is also available to Atlantic Canadians by e-mailng your request to info@springboardatlantic.ca. If you are outside Atlantic Canada, you can purchase the book via Wendy Kennedy's web site www.wendykennedy.com
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