You’ve seen the little symbols used next to brands and logos —™ and ®. They’re the trademark and registered trademark symbols that are used by a business to distinguish its good and services. Trademarks matter and are intellectual property assets that can be used to give you a competitive edge in the market. Understanding how to use them can save you time, money and frustration as you grow your business. Join Springboard Atlantic and special guest Erin Best for this free and informative session on the proper use of trademarks as a brand protection strategy for your business. Learn why trademarks matter and how registering a trademark can give you a competitive advantage in the market.
Audience: Open to start-ups and SMEs based in Atlantic Canada to attend to learn the basics of trademarks as it relates to their business.
Register at Eventbrite: https://www.eventbrite.ca/e/709603181217?aff=oddtdtcreator