Mars Market Intelligence To Be Available To Atlantic Canadian Tech Companies
August 10th, 2016
This will be made possible through organizations as part of the Canadian Digital Media Network (CDMN), a network of 26 regional innovation hubs across Canada focused on supporting the country’s digital entrepreneurs, and in part through a non-repayable contribution of $170,000 from ACOA’s Business Development program.
Nova Scotia-based Volta Labs and InnovaCorp, Newfoundland and Labrador-based Genesis Centre and New Brunswick-based Venn Innovation are collaborating to deliver market intelligence to their clients. The service will be provided through the talents and knowledge of sector-specific analysts based at MaRS in Toronto.
“For the past two years, Venn has been providing market intelligence to New Brunswick-based companies through a partnership with MaRS,” Venn Innovation CEO Doug Robertson said in a release. “The opportunity to extend the access to market intelligence across Atlantic Canada was facilitated through our participation in the Canadian Digital Media Network and the relationships that we have forged with the other participating organizations in the network.”
Lisa Cashmore, Director of network operations at CDMN, explained that network hubs outside Ontario had expressed interest in learning to leverage the network to access the MaRS market intelligence services being offered through the support of the Ontario’s Ministry of Research and Innovation.
“We felt the economic impact of extending this program to help companies from across the country would be extremely valuable. We are proud to have played a role in bringing this service to our Atlantic hubs,” Cashmore added.
VP of learning and insights at MaRS Discovery District Usha Srinivasan said that market, customer and industry intelligence is crucial to startups in idea development stages.
“We have been filling this critical gap since 2008 thanks to our funder Ministry of Research and Innovation,” Srinivasan added. “We are thrilled to partner with CDMN and the Atlantic provinces to extend our services beyond our borders to support other startups.”